03/03
Many profiles meet in an economic area such as investors, enterprises, employees, students, teachers, researchers and inhabitants. To meet expectations for every person, the structure for the website is really important and the structure tree must be clear. In order to touch these people, it’s important to work on editorial content, SEO and UX design to have a 360° experience to offer.
SEO, Prototype, Development
Figma / Office Suite
1 month
EPA Paris-Saclay (EPAPS) is responsible for regional planning, economic development and real estate operations, under the joint supervision of the ministers responsible for urban planning, higher education and research. Its scope of action covers 27 communes, grouped into 3 conurbation communities in 2 regions (Yvelines and Essonne).
When I arrived in the project, the SEO structure tree was already done. I had to work with the SEO expert in order to create the structure for each page. We had different pages to create:
EPA has existing websites to assemble into a new website. We had to work on the SEO and editorial content creation.
These websites present different aspects focused on different type of people that cohabit into the area. For example Paris-Saclay Business was focused for investors who would like to create a project, join an incubator or create an enterprise.
As a first work, Spintank created different profiles with EPAPS in order to have principal personas or secondary ones. It helped create editorial content and SEO to target these profiles.
As we had to work with limited budget, we created limited components based on the SEO plan for each page.
The goal was to use multiple times the same component for different usages with limited variations. We had discussions with the development team in order to create a component list with estimated dev time to be sure we were in our budget.
After a few back and forth, the wireframes were validated with SEO, Development team and client. We continued with the UI in order to have a complete overview and a fully prototyped website.
This screenshot is purposely unzoomed for non disclosure reasons
The website answered editorial, SEO, development and UX design specifications while respecting the limited budget. It was a first time for me to have such a restricted budget to work with and was really interesting to be even more sober in my way of designing.
